‘Big Data’ defines unstructured, increasingly faster growing amounts of diverse data (e.g. tracking data from websites) that are considered too big or too complex to have applications in use. Some fall quickly outdated and become redundant before they could be evaluated using the current methods of data analysis. Yet, analysed correctly, these ‘data mountains’ provide valuable information about individual customer transactions or can be used for strategic business decisions.
Vast potential:
Thanks to improved hardware and new technologies like Hadoop and NewDB even large amounts of data can be evaluated - there is vast potential:
Competitive advantage
Businesses that set up Big Data achieve significant competitive advantages. Big Data enables much more precise analyses and prognoses – from almost real-time information of customers’ buying behaviour to sound predictions for development.
Big Data solutions from aeris
aeris software engineers are familiar with Big Data technologies and offer extensive solutions that facilitate data collection, editing, analysis and visualisation. Any amount of structured and unstructured data of different sources and systems can thereby be worked with.
aeris supports the successful transfer of tried and tested knowledge in statistical models. Even employees that don’t have specific IT knowledge can grasp results intuitively and integrate this into finding solutions. These findings help optimise business processes, identify new business areas and increase customer satisfaction. In addition Big Data offers a contemporary basis to be able to react quickly to critical events supported by data.
